Comments on: Beer: Simple or complex? http://appellationbeer.com/blog/beer-simple-or-complex/ Sat, 11 Feb 2012 01:54:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stan Hieronymus http://appellationbeer.com/blog/beer-simple-or-complex/comment-page-1/#comment-870 Stan Hieronymus Thu, 27 Jul 2006 12:34:20 +0000 http://appellationbeer.com/blog/?p=71#comment-870 A great point. It makes it pretty obvious why breweries like Dogfish Head and Stone are growing so fast (quality products, but equally strong in the fun department). It's also an example of remembering "context," of where beer belongs in the conversation. That's why I like these two quotes. Fritz Maytag (Anchor Brewing): "It's very hard to get pretentious about beer. You can become knowledgeable and start to talk with a highfalutin' vocabulary. But you can only go so far with beer, and I've always liked that." Brock Wagner (Saint Arnold Brewing): "We want you to think about what you are drinking. I’ll think about the beer when I first taste it. After that I’m sitting there with my wife and with friends shooting the breeze and it becomes background. But periodically I will think about the beer again." A great point.

It makes it pretty obvious why breweries like Dogfish Head and Stone are growing so fast (quality products, but equally strong in the fun department).

It’s also an example of remembering “context,” of where beer belongs in the conversation. That’s why I like these two quotes.

Fritz Maytag (Anchor Brewing): “It’s very hard to get pretentious about beer. You can become knowledgeable and start to talk with a highfalutin’ vocabulary. But you can only go so far with beer, and I’ve always liked that.”

Brock Wagner (Saint Arnold Brewing): “We want you to think about what you are drinking. I’ll think about the beer when I first taste it. After that I’m sitting there with my wife and with friends shooting the breeze and it becomes background. But periodically I will think about the beer again.”

]]> By: Donavan Hall http://appellationbeer.com/blog/beer-simple-or-complex/comment-page-1/#comment-867 Donavan Hall Wed, 26 Jul 2006 17:31:20 +0000 http://appellationbeer.com/blog/?p=71#comment-867 I was listening to Graham Sander's brewing podcast (Craftbrewer Radio) yesterday and he suggested that the recent success of craft beer is because we beer people have kept beer simple (and fun). The context of his remarks was a report that the wine industry in Australia faces some possibly bleak years ahead precisely because they have "out-snobbed" themselves and made wine so complex that the "younger crowd" is turned off. I was listening to Graham Sander’s brewing podcast (Craftbrewer Radio) yesterday and he suggested that the recent success of craft beer is because we beer people have kept beer simple (and fun). The context of his remarks was a report that the wine industry in Australia faces some possibly bleak years ahead precisely because they have “out-snobbed” themselves and made wine so complex that the “younger crowd” is turned off.

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