You can read more that you’d ever want about this commercial and the return of “Beer Wars” just about anywhere.
So I won’t comment.
But in case you missed it, AdvertisingAge reported this little gem:
According to attendees of a wholesalers’ meeting in Dallas today, A-B execs showed their sales force Miller’s ad – with a new ending.
In Lite’s version, the Dalmatian cruises off happily into the sunset in his new brand wheels; Bud’s version shows the Dalmatian defecating on a case of Miller Lite. Sadly, as it was intended for internal use only, none of us will ever see the spoof spot.
If you find out it’s made its way into public and how can it not end up on YouTube? be sure to let the rest of us know.