After the (Miller) Chill is gone

There’s talk on the street, it’s there to
Remind you, it doesn’t really matter
which side you’re on.
You’re walking away and they’re talking behind you
They will never forget you ’til somebody new comes along
Where you been lately? There’s a new kid in town
Everybody loves him, don’t they?
Now he’s holding her, and you’re still around
Oh, my, my
There’s a new kid in town

– The Eagles

Remember when Miller Chill was the hot new flavor du jour?

Meet Bud Light Lime, which in the first half of the year outsold Miller Chill by about seven to one. In fact, Bud Light Lime was the second best-selling “super premium” beer according to Information Resources Inc., behind only Michelob Ultra Light and ahead of Blue Moon White. Bud Light sells ten times better, but it’s the best selling beer in the land.

Miller Chill ranks 10th among “super premium” beers, just behind Landshark Lager.

2 thoughts on “After the (Miller) Chill is gone”

  1. Bud Light Lime sounds pretty terrible to be honest. They marketed something similar over here in the UK many years ago… Fosters with a twist of Lime (or perhaps Lemon), which I think was called Fosters TWIST… it never took off and died a death!

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