Remember back in the day when you said “We’ll see Ballast Point sell for a billion bucks before Sierra Nevada releases a gose-style beer made with prickly pear and grapefruit and packages it in a can?”
Put that prediction in the loss column.
Otra Vez will be available year round beginning in January. In case you are curious, it means “another time.” And I thought it meant “alternative universe.”
(Photo courtesy Sierra Nevada Brewing)
Interesting, Stan, thanks.
Amazing how grapefruit has captured the American brewing imagination. I remember in the 70’s, as the Cascade taste started to gain legs, that vodka and grapefruit juice was a popular drink. Also, grapefruit juice in general was regarded as more, well, hip than orange juice (at the time, e.g., some thought it good for slimming).
I’m starting to wonder if all this subconsciously influenced acceptance of the grapefruit taste in beer.
For some time now, vodka-and-cranberry is ubiquitous, and cranberry-and-soda.
Maybe the beer trend of the next generation will be cranberry-tasting hops, cranberry-infused ale and porter, cranberry gose.
I’ll give it to Shock Top that they came up with the idea of orange, at least it shows, er, imagination.
Gary