Jeff Risley provided the link to this first video during a presentation titled “Electronic Marketing to Your Fan Base” at the Craft Brewers Conference. Then I came across the second – a closeup look at brewmaster John Maier – while viewing it again.
Thinking back to Alan’s Do We Love the Beer or Brewer? discussion, I don’t really care if these clips simply explain why I so like Rogue beers and admire the brewery or if I’m confessing to having fallen prey to marketing wizardy. I just like them, and may watch them again this evening with a Rogue beer in hand.
Rogue founder Jack Joyce was among those at the seminar. After the video finished and several people commented on how amusing the tour guide had been, Joyce simply said, “He’s no longer with us.” I think he was kidding.