Yes, this is mostly marketing, but with a twist that somehow seems worth passing along.
Iron Hill Brewery & Restaurant, the mid-Atlantic brewpub chain with locations locations, has come up with an “Economic Stimulus Package” for customers. Five times a week, at least one table of guests will be randomly selected to receive a “bailout,” meaning that Iron Hill will buy them their meal.
“People are watching their wallets now more than ever, so the least we can do is reward a lucky few with a great meal on us,” Kevin Dvies, director of culinary operations, said for a press release. “This is a lighthearted gesture that we hope will make people smile in these trying times.”
At least five times per week, one table will receive, instead of a check, a card announcing that they have been bailed out and that their meal is on the house. All seven Iron Hill locations are participating in the bailout. Some are offering bailouts more frequently than five per week.
Remember that many brewery-restaurants are restaurants first and are feeling the same economic pinch as bars and restaurants across the country. Will this get more customers in the door for Iron Hill? Hard to say, but I expect it will make regulars feel a little better about their “local.”
And it’s much cooler than a free breakfast at Denny’s.