American Brewer: The Brewer as Rock Star

Yes, I too am stunned that the current issue of American Brewer magazine is not dedicated to Alan McLeod (yes, you should click that link and cruise through a rather extensive discourse on the topic of “brewer as rock star”).

American Brewer: The Brewer as Rock Star

Anyway, that’s Tom Schlafly on the cover, co-founder of one of my hometown breweries. I’m about to open a Schlafly beer, wishing they bottled the Hop Trial: Rakau (a lovely 4.1% beer), and read about some rock stars.

Bell’s Hopslam described (catty alert)

Bell's Hopslam

Bell’s Hopslam is in the house, meaning our house. This is a good thing. It’s 10% alcohol by volume and plenty of hops were used to make this beer. We will drink some this evening, but there will be no taking or posting of notes.

Instead, the arrival of Hopslam in St. Louis — 50 cases at The Wine and Cheese Place that may already be gone (or spoken for) — is an excuse to post the perfect description of the beer. From John Mallett, who is the production manager at Bell’s.

Mallett1 is also president of the Hop Quality Group, a non-profit organization of brewers who recognize the need to communicate their interest in hop aroma to hop farmers. The tagline on the the HQG logo reads “oils over alpha,” although any particular member is as likely to say “aroma over alpha” when talking about the short history of the group.

At the 2012 Craft Brewers Conference in San Diego, Mallett and other members of the group explained just why the group was formed and described their goals. Mallett talked about the importance of communicating to growers that brewers’ needs have changed because drinkers’ tastes have changed. Aromas considered undesirable, literally for centuries, are now desirable. He used a Bell’s beer, rather obviously Hopslam, as an example.

Twenty years ago — a time, by the way, that hops such as Simcoe and Citra were already being developed, but weren’t about to find immediate popularity — there wasn’t a brewer on earth who would have gone to the annual Hop Growers of American convention and said, as he did, “I’m going to have a beer that we make 4,000 barrels of, one time a year. It flies off the shelf at damn near $20 a six-pack, and you know what it smells like? It smells like your cat ate your weed and then pissed in the Christmas tree.”

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1 Mallett is also the author of what will be the fourth book in Brewers Publications ingredients series, this one containing everything you could want to know about malt.

Surreal Beer. The book. Brace yourself.

Max Bahnson “leaked” this news this morning. He and Alan McLeod are discussing the possibility of writing a book together.

What we are sure of, though, is that it will be something completely different to anything that’s so far been written about beer. The topics we are going to deal with, well, I guess those that follow our blogs can pretty much figure them out, and they will all be wrapped in a fun and perhaps rather surrealist narrative.

Surreal Beer? Beer Surreal? Not sure which is a better title.1 Anyway, can’t wait for the table of contents, let alone what follows.

P.S. guys. Scoop up that www.surrealbeer.com domain name while it’s available.

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1 Of course, the next question is: Will this lead to a new consumer group called The Campaign for Surreal Ale?

Hold it, which Blind Pig beer was one of the first Double IPAs?

Cheers to Martyn Cornell for calling out a list of the most influential” beers that was both embarrassingly America-centric and lacking in historic perspective and replacing it with his own “The REAL 20 most influential beers of all time.”

Given that I’ve sworn off railing against lists I thought I might sit back and enjoy, but reading through more than 100 comments I’m surprised that the inclusion of Russian River Blind Pig IPA has not been questioned. Look, I love Blind Pig. It is one of my favorite beers on earth. Drink it it next to a Double IPA, even one as good as Pliny the Elder, and the phrase “less is more” makes perfect sense. But there seems to be some confusion about chickens and eggs (or, in this case, IPAs and DIPAs) at Blind Pig Brewing.

Let’s start with the entry at First We Feast (where the silliness began):

RUSSIAN RIVER BLIND PIG IPA
From: Santa Rosa, CA
Style: IPA
ABV: 6.1%
Website: russianriverbrewing.com

Joshua M. Bernstein says: “Beer geeks rightfully praise Vinnie Cilurzo’s Pliny the Elder, the double IPA against which all others are judged. Thing is, the path for Pliny was blazed by Blind Pig, an IPA brewed to compensate for a flawed brewery [the beer was originally brewed by Cilurzo at Blind Pig before he brought it to Russian River]. Blind Pig’s equipment was so antiquated, off flavors were all too common. To compensate, he added heaps of hops, setting a bitter template that brewers worldwide now follow.”

Then consider how it ends up in Cornell’s “REAL 20.”

Sierra Nevada Pale Ale I’m prepared to consider, as the pioneer of “hop forward” American pale ales, and the same consideration may be due to Blind Pig IPA, the first “double” IPA.

Blind Pig Double IPAAnd now revisit the story that Cilurzo has told many times about over his first “double IPA.” He brewed a beer he called Inaugural Ale in June 1994, the very first batch he made at Blind Pig Brewing1 in Temecula, California. Indeed, he said, “Our equipment was pretty antique and crude, so I wanted to start out with something that was big and, frankly, could cover up any off flavors.”

The beer contained between 6.5 and 7% alcohol by volume and Cilurzo calculated it had 100 International Bitterness Units (the actual number would have been much lower). It was aged on oak chips for nine months and served on the brewery’s first anniversary. He had special glasses made for the occasion, with the ingredients printed on the side. He described it as a “double IPA.”

“After that, we made it a tradition to make DIPAs for our anniversary. At our second anniversary, the beer was 120 (calculated) BUs. This was almost undrinkable at the time of bottling, but there was a small market for it,” Cilurzo says. “We had a tasting room at our brewery. Customers would bring their Blind Pig growlers back for refills, etc. The last drop of Second Anniversary Ale, out of the brewery’s last keg, filled (Stone Brewing Co. co-founder) Greg Koch’s growler.”

Quite obviously, this was a very influential beer, was one of the first Double IPAs,2 and is the parent of Russian River Pliny the Elder.3

But Blind Pig IPA was a different beer — brewed after Inaugural Ale, first simply called India Pale Ale, with 6% ABV and 75 calculated IBU (Cascade and Columbus), and later They Passed This Way IPA. It was an excellent beer from the get-go, but it did not blaze the path for Pliny or other Double IPAs.

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1 “Vinnie Cilurzo left Blind Pig to brew at Russian River Brewing in northern California, owned at the time by Korbel (the sparkling wine producer). When Korbel decided to get out of the brewing business, Natalia and Vinnie Cilurzo bought the brand name and opened a brewpub in Santa Rosa, later a production brewery. Cilurzo continues to brew Russian River IPA, but revived Blind Pig IPA after moving to Santa Rosa.

2 Mitch Steele revisits the discussion about who brewed the first commercial IPA in “IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale.” Recommended.

3 Pliny the Elder is 8% ABV and is made with several hop varieties not even available when Cilurzo first brewed Inaugural Ale.

Session #72 announced: ‘How We Love Beer’

The SessionHost Ryan Newhouse has posted the topic for The Session #72: “How We Love Beer.” Sort of a Valentine’s Day theme. The key word in there, he points out, is how.

Think of this topic and discussion in terms of being in a relationship (again, a good primer for Valentine’s Day!). You can say to your partner, “Honey, I love you.” But think of the saying, “actions speak louder than words.” From my personal experience, it’s always better to show your partner the ways you love them instead of saying simply, “I love you because you make me happy.”

How, rather than why. Ryan wants to make that clear: “Again, think of the phrase, ‘actions speak louder than words,’ so I’m not looking for what characteristics beer has that makes us love it, but what we do to show our love for it.”

The Session is Feb. 1. Everybody is welcome to participate. Simply write a post and send Ryan a link.