Archive for April, 2008

Earth Day: Eric Warner nails it

Tuesday, April 22nd, 2008

We’re big on Earth Day in our house, doing the tree decorating thing, a traditional meal, etc. What better way to recycle everything from December?
Seriously, we figure what ever we are trying to celebrate should be practiced every day. So I wasn’t going to comment, and I’m really not other than to say I agree […]

Let’s hear it for the Hoegaarden appellation

Monday, April 21st, 2008

InBev has given up moving Hoegaarden out of the city of the same name, the place that it originated.
As of June 1 all the Hoegaarden beer will be brewed there. Much different than in 2006, when InBev announced it would move production to Jupille.
Seems that didn’t work out so well. By 2007 production was a […]

The beer wit and wisdom of the Gourdians

Monday, April 21st, 2008

Morning came way too early Friday at the Craft Brewers Conference, but I was committed to put on a Gourdians T-shirt and make it to the 8:30 presentation titled, “Marketing Outside the Pumpkin.”
Marty Jones (Oskar Blues), David Buhler (Elysian Brewing) and Greg Koch (Stone Brewing) simply did a masterful job of gonzo marketing their guerilla […]

Monday morning musing: McMurtry nails it

Monday, April 21st, 2008

“I don’t want another drink, I only want that last one again.”
           - James McMurtry (from “Hurricane Party”)
Before getting to reports (over the next few days) about hops, malt supply, beer prices and other matters discussed at the just completed Craft Brewers Conference in San Diego this quick thought.
Yes, CBC included several days of trying different […]

See you Monday

Thursday, April 17th, 2008

I had planned to blog from the Craft Brewers Conference, but less than stellar wireless and the time constraints changed my mind.
Reports from the field will begin Monday.

Sorry Denver, Portland gets my vote

Tuesday, April 15th, 2008

I’m with Jeff Alworth on this.
He elegantly rebutts — with help from Brian Butenschoen of the Director of the Oregon Brewer’s Guild — an article in Time Magazine that declares Denver the best place for beer touring.
Doesn’t need any help from me, but I did have this additional thought when I first saw the article.
Denver […]

Monday morning musing: Got a beer question?

Monday, April 14th, 2008

Wednesday I am off to the Craft Brewers Conference in San Diego.
Yes, this involves drinking beer. It also involves a lot of asking questions. In my case many will be wheat related, since I’m starting work on the previously mentioned book for Brewers Publications.
But if you were going and could ask craft brewers or […]

The Session #15 announced: How did it all start for you?

Sunday, April 13th, 2008

Hosts Boak & Bailey have announced the theme for the next Session: How did it all start for you?
Continuing the “Beervangelism” theme, we’d like you to write about the moment when you saw the light. At what point did you realise you were a beer lover/geek/enthusiast? What beer(s) triggered the conversion? Did someone help you […]

Drink vicariously through Twitter

Saturday, April 12th, 2008

Yesterday I mentioned Luke Nicholas’ Twitter feed.
(What’s Twitter? This is a good way to found out.)
Luke, a New Zealander who brews Epic Ale, landed in San Francisco on Thursday and I can’t count how many beers he’s had since. As I type he’s working his way through the lineup at Russian River Brewing in Sonoma. […]

Ready to settle down with one beer?

Friday, April 11th, 2008

Research commissioned by UK brewer Greene King found “35 is the age at which British men typically settle on their ‘usual.’ ”
So I guess I’m a little slow. I don’t even have a “usual” style.
On the other hand perhaps I’m precocious, because “they trial an average of seven different brands before developing a loyalty […]