Sometimes, actually many times, Lew Bryson should call his monthly post The Rant rather than The Buzz. In a piece titled Just Like Wine he tackles the bias food writers/editors’ have toward wine over beer and newspapers’ general “gee whiz” attitude toward beer. This latter atttidue served breweries well enough a decade ago, when a [...]
Today’s New York Times (free registration) has still another story about an advertising effort from a large brewer, in this case Miller Brewing, that takes the high (brow) road: “Beer Ads That Ditch the Bikinis, but Add Threads of Thought.” Erv Frederick, the vice president for marketing at Miller, says that the company “wanted to [...]
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